What the heck are actives? In short, they are a handful of hero ingredients proven to work miracles on your skin. Actives in skincare are science-backed ingredients that work extremely hard to help repair and rejuvenate your complexion. Some of them are highly targeted while others provide myriad benefits for varying skin types and conditions.
The significance of actives in skincare certainly ranges, but some of the most common aims are addressing acne scarring and pigmentation, as well as promoting cell turnover. Some ingredients, such as vitamin A (from which retinol derives), vitamin B (also known as niacinamide), and vitamin C, can even aid in the protection against environmental stressors and UV rays.
We can all benefit from adding an active to our skincare routine, but the key is to remember that these are powerful ingredients. Just like most things in life, incorporating actives into your skincare is not a one-size-fits-all approach.
For those with "normal" to maturing skin types and zero sensitivity, you'll be reaching for actives that focus on rejuvenation. Those with acne-prone or oilier complexions may reach for something to clear up congestion. And for all of our sensitive-skinned friends, you'll want to reach for a milder formula with a lower concentration to avoid any adverse reactions.
We know that keeping up with the top skincare trends and terms can get a little confusing, so we've listed our fave actives that you *need* to know about.
Vitamin C
Vitamin C is one of the most common and versatile active ingredients in the skincare biz. Super C is our potent vitamin C powder that leaves your skin glowing all year long. Vitamin C is naturally unstable and extremely sensitive to light and heat.
This is why our Super C is stored in a UV-protectant bottle to keep the formula fresher for longer. The best part is it's generally safe, gentle, and effective for all skin types. But as always, patch-test on a discreet area before adding it to your routine! We've already got an ingredient spotlight for Vitamin C if you'd like to learn more!
Alpha Hydroxy Acids (AHAs)
You might recognize the term "AHA" from our very own AHA Cream and AHA Gel. Alpha-hydroxy acids are a class of water-soluble, chemical exfoliants that range in strengths, uses, and benefits. Overall, they're recognized for their ability to improve your skin texture by leaving you with a smooth, supple appearance.
Our AHA Cream is a gentler formula for more sensitive-skinned users, while our Gel is pumped up for those with a heartier tolerance. Alternatively, our Renewal Complex is an excellent option for mature and acne-prone skin types.
Niacinamide
Niacinamide is an underrated active that has recently picked up traction in the skincare industry. It's becoming everyone's favourite ingredient and we don't blame them! It's celebrated for its ability to mitigate breakouts, rosacea flare-ups, hyperpigmentation, and even fine lines. Niacinamide is another ingredient we've spotlighted on the site.
Luckily for our acne-prone friends, we added this key ingredient to Veil. This lightweight, antibacterial cream is designed to visibly reduce oily skin conditions while helping to prevent moisture loss. Bonus: It even reduces the appearance of acne while maintaining a moisturized skin barrier.
Retinol
Saving the best for last... Retinoids are vitamin A derivatives that are proven to boost collagen production and combat wrinkles. If you have been struggling with hyperpigmentation, then you'll definitely want to familiarize yourself with this amazing product.
We offer two strengths of this active product, 0.3% and 0.6%, to cater to different skin types. If you're new to using a retinoid, we always recommend starting low and going slow with Retinol 30. For more information about retinol, you can check out our retinol myth-buster article.
Ultimately, the best active ingredients for your skin will depend on your individual concerns, skin type, and tolerance. Vitamins and acids can work wonders, but it's important to introduce these ingredients slowly and consult with a healthcare provider if you notice any adverse reactions. With the right ingredients and a consistent routine, you can make your skincare work for you!