Developing necklines are a natural part of the ageing process, but we can't lie... Sometimes, we're surprised by their sudden appearance, too. The critical thing to remember is, the skin of our neck is much more thin and fragile than that of our facial skin. What does that mean for you? Think of all of the things we need to account for our face. With age and exposure to environmental factors such as pollution and UV rays, the skin loses its elasticity, tone and so much more. Now, imagine if your complexion was as fragile as your neck. Luckily, we've formulated a saving grace, a tool to tackle those wrinkles and care for our neck and décolletage, Platinum Neck Lift. We chatted with President Ann Marie about Neck Lift's most commonly asked questions and how you can incorporate it into your routine.
Our EMC10 proprietary ingredient is something you've not only formulated in Neck Lift, but in nearly the entire Platinum Collection. Can you give us the details?
EMC 10 is the foundational peptide complex that our Platinum line features in every product. EMC 10 which stands for Epidermal Matrix Complex, is our unique peptide compound that is found in every product of the Platinum collection. This peptide blend is designed to strengthen the epidermal and dermal matrix by promoting collagen and elastin synthesis. It also provides deep hydration to the skin which results in a firmer, more youthful look to the skin.
So, what exactly is the difference between Neck lift and Face Lift?
Both Face Lift and Neck Lift are based on our proprietary peptide blend EMC10 and they are rich in nourishing botanicals and antioxidants, resulting in an improved appearance of toned and refined skin and an overall increase in the firmness of the skin. Neck Lift has a key ingredient called Essenskin which helps to restructure the thin skin on the neck and helps combat the effects of aging skin such as skin slackening and skin thinning. It is a combination of essential amino acids which helps boost cell metabolism and cell turnover, thereby increasing the firmness of the skin.
This ingredient helps promote improved density and elasticity and a more youthful appearance to the skin. Neck Lift also contains another key ingredient which is not found in Face Lift called Actigen 02 which helps to promote blood circulation in the skin without causing redness. This compound is manufactured from a ginseng extract which is well-known to improve and enhance cellular function. It helps increase the availability of oxygen to the skin and facilitates the removal of toxins. This also helps to slow the premature aging process and keeps the skin from becoming dehydrated. It is well-known as an anti-oxidant.
Who should begin to incorporate Neck Lift into their daily routine?
I highly recommend that anyone who begins to notice a decrease in the firmness of the skin on their neck or décolletage begin using Neck Lift. Daily use will result in improved texture, firmness and a decrease in redness of the delicate skin of the neck and décolletage.
Ann, when did you start using Neck Lift?
I’ve been using Neck Lift since we brought it to market a few years ago. I love the soothing feeling when I apply it to my neck and décolletage. I’ve noticed a visible improvement in the skin on both areas since I’ve incorporated it into my nightly regime.
What’s your routine with your neck care? And what other products would you suggest coupling it with?
I’ve incorporated Retinol 60 into my nightly routine so I apply the retinol over my face, neck and decolletage and then follow it with both Face Lift and Neck Lift. A winning combination!